About Communication Analysts
COMA is the acronym of Communication Analysts. We are a consultancy founded in 2009 by Aen Tan, a designer and consultant from Singapore and Jacob Joseph Puthenparambil, a publishing guru based in the Middle East and India. We came together and synergized our expertise into a full-service communication and information design agency, producing creative and strategic solutions for a diverse range of clients, from restaurants and film-makers to timber traders and technology companies.
Our core expertise is in the execution of communication focused around clarity, efficiency and aesthetics. We can help anyone with a message to convey deliver it effectively to its recipients. We believe that communication is also about listening and thus we also educate our clients in the holistic importance of looking at communication in the full sense of the word.
Our design process is centered around an analytical and philosophical approach to solving problems. We like to break something complex down into smaller simpler but interconnected parts and address these parts step by step. This approach gives us an detailed architectural overview of the problem. Only by deeply understanding a problem, we believe, then we can uncover ideas and solutions. The process is also similar to what is know as the scientific method whereby we first observe and analyze to make sense of the problem, followed by a report of educated assumptions supported by facts and data. Next we prototype, test and release it into the wild. We then iterate and repeat the process if necessary to improve and evolve the solution.
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