141Sercon is part
of the WPP Group and Bates Asia Network. 141Sercon
conceptualizes and executes effective business events and below the
line marketing initiatives to help clients access markets and engage
their channel and customers.141Sercon
currently provides this value offering to more than 200 leading brands
and organization, across FMCG, Consumer Durable, Services and
Information Technology verticals across the geographies of Asia. 141Sercon delivers high impact, effective, insightful and result
oriented, business events and below the line marketing initiatives across Asia.
has been the outcome of the coming together of two of the largest
activation networks in Asia, SERCON and 141 Worldwide. The combined
entity is one of the largest specialized “below-the-line” marketing
services agencies which cater to the emerging markets in Asia .
Organizational Core Competence
endeavor to understand the brand’s marketing challenges, it’s environs,
it’s customer behavior and channel response, and address them by using
Below The Line Marketing techniques, in both the offline and online
ability to generate customer or the channel insights and then address
in the most creative yet effective manner gives us our edge. Our focus
on ensuring a high return on the marketing dollar is absolute.
competence of planning and execution of business events and programs is
enhanced by a comprehensive set of resources, technology and
infrastructure, which ensure that our clients marketing programs and
events are the most effective.