Event Pulse

Event Pulse from 141Sercon

By: 141Sercon  20/05/2009
Keywords: Events Management


Gauge the impact of experiential marketing. Control brand perception better.

Has the conversion effect yield the desired result?
Is your brand’s recall value where you wanted it to be?
Has the event been a success or failure in shifting customer opinions?

Understanding the ‘conversion’ effect at your strategic promotional events is key to generating insights that help analyze the success and failure of the experience. And help solidify or reconsider future event strategies for highest returns in terms of conversion.

Introducing EventPulse: Measure the change in Brand Perception of a potential customer when he is exposed to experiential marketing in a controlled environment.

EventPulse is a unique multi-faceted tool designed to:
Equip brand owners with market-driven insights to understand impact of experiential marketing.
Evaluate Pre & Post event performance
Respond strategically to event dynamics in future events.

See event-driven insights. Make your events work better.

Web-based Interactive dashboards for anytime, anywhere access.

Fast check gauges shows the brand perception pre event & positive shift post event
Pre opinion & Post event opinion is represented with intuitive graphs.
Filter: Pinpoint the minutest of details with geographical and customizable segmentation filters

Keywords: Events Management