Shopper Pulse

Shopper Pulse from 141Sercon

By: 141Sercon  20/05/2009
Keywords: Below the line marketing, Consumer Pulse,


The mystery of shopping behaviour need not be a mystery anymore.

Were your display graphics and messaging effective enough to convert fence-sitters to actual purchase?
Do you know if the promoters you hired are actually promoting your sales?
Did your “Buy one, Get one free” promotion loosen your shopper’s purse strings in your favour?

70% of brand decisions are made in the last mile. Until now, the marketing mission-critical information that can help marketers keep an eye on actual performance of their retail campaigns and take appropriate action on time has been missing. When you invest time, resources, budget and thinking on converting your efforts at multiple and geographically diverse touchpoints, you need know what works.

Introducing ShopperPulse: Measure the effect of touch points on sales.

ShopperPulse is an on-line field marketing tool to help determine ‘conversion’ effect and the gap or effectiveness of the point of sale versus that of the competitors.

And also in generating last mile insights which allow the brand to focus its marketing budgets where they would get the best results.

ShopperPulse with it’s propriety techniques and approach helps in understanding what is affecting the shopper behavior in the last mile.

Simply put, ShopperPulseTM measures the impact of different touchpoints on sales.

See. Measure. Control.

ShopperPulse allows you to separate each touchpoint & see how the Shopper Behavior varies in terms of actual sales.

Filters to allow geographical  & customized segmentation.  You can add as many filters to drill down to the minutest of the detail.

Deep Dive allows you to measure any brand on any one or all criteria and show there average value. Brand Performance can be viewed on outlet level on any measurable criteria

Keywords: Below the line marketing, Consumer Pulse,