Database Marketing & Enhancement

Database Marketing & Enhancement from BDA Partnership

By: BDA Partnership  04/12/2010
Keywords: Advertising And Marketing, Crm, Direct Marketing

A marketing database is essential to growing and retaining your client base.

BDA helps companies to build, grow, manage, enhance and analyze their marketing databases for effective 1-on1 marketing communication and for the analysis of client behavior to build predictive models.

Through the BDA Research and Contact Center, client's marketing databases are cleansed, populated and profiled to ensure a complete database with relevant information (which is typically used for data analysis) prior to the execution of marketing campaigns.

Keywords: Advertising And Marketing, Crm, Database Marketing, Direct Marketing

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