Wong and Keith Wong founded ladies footwear brand Charles & Keith, in 1996.
Over the years, this eponymous shoe label with their unique blend of innovative
marketing and product concepts has put Charles & Keith at the forefront of
the footwear retail industry.
first Charles & Keith outlet was established in Amara Shopping Centre and
the initial overwhelming results spurred them to move on with confidence in
developing the brand which has now become a household name.
complacent with only the local market, both saw opportunities in overseas
markets. With Charles’s business acumen and Keith’s design flair, they ventured
into the regional tropical countries, such as Indonesia and Philippines, which
share similar culture and climate as Singapore.
to the young and trendy, Charles & Keith develops and produces a
distinctive line of trendy designs that caters to market sentiments and fashion
accessories in fast velocity. Charles & Keith has strategically position
themselves as key ladies footwear and accessories brand through its global
uniform retail concept.