Charles & Keith Ngee Ann City Opening Event
Charles & Keith
Footwear, Shoes : Retail, Fashion Footwear
Leading fast fashion brand Charles & Keith continues its expansion in Singapore,
opening its 389th store to date. With 170 sq m of retail space, the new boutique is located at Takashimaya
Shopping Centre, Ngee Ann City, one of the Singapore’s luxury shopping precincts.
Using the finest materials, the light-coloured flooring and generous use of white colour for its interior brighten
the store with a modern appeal. Clearly-defined areas are accented by dark grey islands and ceilings are
delimited by parallel piped structures, creating a stunning visual display. With at least 10 to 20 new designs
introduced weekly into stores, each island is designed to communicate the latest fashion trends and highlight
the current designs.
To elevate the visual experience, the boutique also features a LED video wall that grabs the attention of the
customer by highlighting key looks of each season. The props in the display window created exclusively for the
store are in line with the urban minialist style of the boutique. The new design concept of the boutique
redefines expectations and reflects the brand’s value - sophisticated with a fast fashion personality.
“This is certainly a very exciting step forward as the brand continues to grow. I am confident that the fashion
conscious will enjoy an unparalleled experience with fast fashion at an accessible shopping landmark,” said
Charles Wong, Chief Executive Officer of Charles & Keith Group, on the opening of the new boutique.
Charles & Keith will celebrate its official opening with a showcase of its Autumn Winter’13 collection on 23
August 2013. The guest list will include international models, regional celebrities and renowned local
celebrities. Please visit for more detail.
, Shoes : Retail
, Womens Shoes