Basic Internet Marketing Communication & SEO

Basic Internet Marketing Communication & SEO from Experiential LLP

By: Experiential LLP  18/05/2009

Basic Internet Marketing Communication & SEO

Introduction:

In business today, almost every individual or company has a website to represent their product and/or service. Great emphasis is put on developing a website that is pleasing to the eye to get the reader’s attention. While that is a good thing, very little attention is focused on how to build a website to get the readers to the site in the first place. Most individuals or small companies assume that once their website is up on the internet that traffic will automatically and naturally come to them. This is major misconception. For an E-commerce business or a digital information site, traffic is equivalent to sales. No traffic, no business. It’s really that simple.  

Many people believe that search engine optimization is automatically done by the person or company that built the website or by the company hosting their sites. Some believe that they can not afford to hire a company to handle SEO for them so they just don’t bother doing anything at all and just pray for the best. These beliefs can be detrimental to a business if no one in the company understands the basics of SEO. That’s the bad news.

Here’s the good news!  

There are many things that you can do the front and back end of your website with little expense to the company that will significantly enhance your site, and raise your sites’ positioning on natural search engine listings and convert your traffic into sales or leads.  

You don’t have to be a computer geek or technically savvy to understand & apply basic SEO.
You don’t need to hire an expert to handle your SEO, as you are the expert of your business.
You don’t need to have extra staff to develop an internet marketing program that drives business to your site.

These techniques and tools can be applied in a rather short period of time.    

Overview

This 2-Day workshop is for individuals or companies who wish to apply basic techniques to optimize their website or for start-ups looking to build their website for success from the ground up. The workshop will focus on what can be done immediately to build a web friendly site for search engines and design elements that will also optimize the site.  

We will cover design elements that can be applied to the site to increase both traffic to the site, keep the reader on the site for much longer and cover factors that help to improve conversions.  

The entire workshop is hands-on learning. The process will be demonstrated live and then participants will have the opportunity to immediately research and apply the technique to their own site if they choose to do so right away.

Who Should Attend:

Businesses, SME’s or Entrepreneurs with an interest in learning email marketing strategies and who maintain an online presence, looking to increase the traffic to their website via front end and back end SEO.

Course Date: 25-26 June 2009
Venue: Royal Plaza on Scotts, Singapore
Course Fees: S$695/person
Early Bird Discount:Save $70 when you register and make payment by 5 June 2009.
Workshop fee includes course materials, buffet lunch, morning and afternoon tea breaks.

Closing date for registration: 15 June 2009