Branding is all about perception and satisfying the needs of the consumer. Branding helps customers in decision-making, creating a perceived knowledge of what they are going to buy…before they buy it. Perception is the belief the consumer holds in his or her mind about your product or service. People buy one product or another based on the ‘perceived benefits or solution’ they believe the product will offer them. For most consumers, the perceived benefits are unconscious.
The Consumer Focused Branding workshop guides companies/entrepreneurs in creating their brand perception by developing a brand blueprint that is consumer focused which can lead to increased sales. Join us on 21-22 July 2010 at the Rendezvous Hotel, Singapore for the Consumer Focused Branding workshop. The registration fee of $895 includes course materials, morning and afternoon tea breaks and buffet lunch. Email [email protected] or call (65) 6241 9834 to register today.