Branding is all about perception and satisfying the needs of the consumer. Branding helps customers in decision-making, creating a perceived knowledge of what they are going to buy…before they buy it. Perception is the belief the consumer holds in his or her mind about your product or service. People buy one product or another based on the ‘perceived benefits or solution’ they believe the product will offer them. For most consumers, the perceived benefits are unconscious.
Do you know how your brand perceived by the consumer in the marketplace?