Web design professionals generally agree on some principles of effective web design. And while aesthetics are important, a great web design is really more about seamless efficiency of the interface and its user-friendliness. Nonetheless a website is like a shop-front or a facade of building, it can determine whether a prospect will be walking in or heading next door – so it has to be presentable. It is an opportunity to create an online personality and give your clients a positive first impression of your business.
Hence it’s paramount for a company to engage the services of someone who can both understand your business needs, as well as enhance the experience of a visitor. These are some general tips for an effective web design.
Have a clear purpose or target in mind: If you are selling skate-boards, you probably wouldn’t want your site to look anything like that of a distributor of industrial gas. Know what your clients expects, and ensure works to enhance your business image.
Good structure: It’s advisable not to confuse your visitors the first time they come across your site! Keep it clean, structured and consistent so your visitors can make sense of your site easily. It all boils down to logical information and architecture, consistent design, colour and fonts to ensure uniformity throughout your entire website.
Our rationale is simple. Technology should always serve humans (not the other way round!). Why waste your time and money to design a website if it is not going to help your business leverage off the power of search engines? Whether it is to build a better business branding, get more sales leads, ranking higher on search engines naturally helps you to better achieve your objectives.
Navigation: Your web design really comes down to this- easy to use navigation. Navigation can either make or break your site. It’s better not to have too many or too little options or they tend to lose their effectiveness. It’s often better to stick to common recognizable options like ‘about us’, ‘products’ or ‘contact us’. It’s likely that the increased navigability within your site will encourage someone to navigate to and fro your website pages.
Search Engine Friendliness: In plain English, Search Engine Optimization (SEO) simply means optimizing your website to rank better in natural search results of popular search engines such as Google, Yahoo, MSN, for a set of targeted keywords.
It’s really no rocket science. SEO is a fundamental part of your website design and development. In fact, at First Wish Solutions, we always emphasize and incorporate SEO guidelines into our web design and content development to ensure that the final product is search engine guidelines-compliant.
Our rationale is simple. Technology should always serve humans (not the other way round!). Why waste your time and money to design a website if it is not going to help your business leverage off the power of search engines? Whether it is to building a better business branding, get more sales leads, ranking higher on search engines naturally helps you to better achieve your objectives.
Keep yourself up-to-date: Whether it’s latest breaking news from your industry, new product you’re launching or that your cocker spaniel just had puppies – you don’t want your visitors to feel like they’ve come across a page from the early 90s! With web design features getting more sophisticated, it’s advisable to keep your page looking somewhat respectable. Some sites being developed these days have at least basic flash installed.